Farm-to-Cup Journey with Boram Um
Farm-to-Cup Journey with Boram Um
(Founder of ULT Coffee Roasters & Producer at Fazenda Um)
What's included?
100% Video
200 minutes
23 Lessons
Certificate
Audio: English
Subtitles: English
All-in-One Coffee Chain Mastery
Curriculum Overview
From his deep involvement in high-quality production at his family’s farm in Brazil to running a successful roastery in Japan, he filters out the noise to give you exactly what works in the real world.
From the Red Soil of Brazil to the World Stage
From the Red Soil of Brazil to the World Stage
✔️ The Logic of the Dial-In: Decode the 'why' behind every variable, from water composition to innovative milk processing.
✔️ The Winner’s Mindset: Learn to interpret competition rules through the eyes of a champion and transition from barista to industry leader.
Course Overview
Through the exclusive lens of Fazenda Um, explore how high-quality Brazilian specialty lots are cultivated and processed. Apply Boram Um’s producer insights to decode the bean's physical makeup and unlock its true potential.
Calibrated Roasting & Extraction Targeting
Eliminate roasting defects by understanding cellular biology. Learn to apply 'delayed roasting' for delicate low-altitude beans and track peak flavor through practical espresso extraction instead of simple cupping.
Winning WBC Strategy & Ambassador Mindset
Shift your perspective to see competitions as strategic business opportunities. Learn to persuade judges through consistent routines, optimized station layouts that leverage rulebook nuances, and concise storytelling scripts designed for maximum impact.
Boram Um
Founder of ULT Coffee Roasters

Bridging the Gap from Seed to Cup with Scientific Precision and World-Class Craft
Boram Um is more than a barista; he is a producer at Fazenda Um and a world-renowned expert who controls the entire coffee value chain. As a "Barista Farmer," he moves beyond simple brewing to provide scientific, physical evidence for flavor, explaining taste through the lens of cellular structure and innovative farm-level processing.
🏆 2023 World Barista Championship Winner
🏆 2023 Brazilian Barista Championship Winner
🏆 2022 Brazilian Barista Championship Winner
🏆 2020 Brazilian Barista Championship Winner
As a World Barista Champion
As a World Barista Champion
In 2023, Boram Um reached the pinnacle of the global coffee stage, proving his philosophy resonates with the world's top experts. He candidly shares his experience from the 2022 Melbourne WBC, where an overly technical presentation failed to connect with the judges.
The following year, he pivoted his strategy to "simplicity that a ten-year-old could understand"—a shift that secured his victory. This class isn’t just a success story; it’s a practical strategic guide filled with lessons learned the hard way, refined through real-world trial and error.
As a producer at Fazenda Um

As a producer at Fazenda Um, Boram Um is shattering the stereotype of Brazilian coffee. By revealing the untapped potential of Brazil’s diverse micro-climates, he showcases high-end lots defined by their vibrant acidity and complex profiles.
He rejects mass-production efficiency in favor of "Slow Science." Implementing innovative processing methods like the 45-day Dark Room and precision Slow Drying, Boram moves beyond simple guesswork to decode flavor through the bean's cellular structure.
By applying data-driven principles, he turns abstract taste into tangible, physical science, bridging the farm directly to the final extraction.
As the founder of ULT Coffee Roasters
As the founder of ULT Coffee Roasters
Course Lessons
Curriculum
Watch on your schedule
Watch the video, listen to the video - any time, any where. Fit the course to your schedule.
Supportive community
Certificate awards
Sample Lesson
Frequently Asked Questions
Frequently Asked Questions
Is the course good for beginners?
Do I need an espresso machine?
Take the time to taste, apply the theories, and process everything—especially when dialing in your espresso and milk beverages.
